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Humsafar
Components
BCC
Strategy and Tools
IEC
material development and behavior change communication at HST
is done through strategic communication interventions that were
well founded on community needs and involvement of those most
affected. The HST made use of participatory learning and action
methods, which involved community members mapping the problem
and then working around them. The involvement of target population
at various stages of BCC development process was recognized
as a vital need. It became the key to greater acceptability
of the strategies / material developed, the communities engagement
was most important during profiling, conceptualizing and testing
steps of each of the material developed.
All IEC material developed is carefully scrutinized and pretested
and continuously updated through a community led process. The
street theatre group of HST regularly performs on various sites
to create awareness on issues of HIV/AIDS and sensitize the
mainstream society on MSM/Tg issues. The effort of the group
is to reach out to larger audiences with the help of three scripts
that have been developed within HST. The process of various
BCC methods was documented as the BCC strategy of HST in the
third phase of the IMPACT project in 2004. For more information
on the BCC strategy please refer to the HST BCC strategy in
the resource material section.
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