Media Buyer & Website Traffic Monitor
Location: Delhi/Mumbai
Reporting To: Communications Manager
Application Deadline: June 15th, 2026
Organization background:
The Humsafar Trust is implementing the Global Fund-supported project, "Reaching the Missing Millions – A Virtual Approach." The project aims to accelerate India's HIV response by reaching key populations—including high-risk groups, at-risk adolescents and youth, and men and women with high-risk behaviours—through digital and virtual platforms. The initiative focuses on increasing access to HIV prevention, testing, treatment, and support services while strengthening community systems and advancing the health and human rights of key populations through innovative digital engagement strategies.
About the role:
The Media Buyer & Website Traffic Monitor will be responsible for planning, executing, and optimizing digital advertising campaigns that drive awareness, engagement, lead generation, and conversions across NETREACH's digital platforms. This role combines performance marketing, audience targeting, website analytics, creative adaptation, and campaign optimization to support the project's objectives of reaching underserved and hard-to-reach populations through virtual channels. The successful candidate will work closely with the Communications Manager, programme teams, technology partners, and external agencies to improve campaign performance, strengthen lead generation efforts, monitor user journeys, and enhance the effectiveness of digital outreach initiatives through data-driven decision-making.
Primary responsibilities
A. Digital Content & Creative Support
• Support the creation and adaptation of digital marketing assets, including social media creatives, campaign visuals and promotional materials.
• Ensure digital content aligns with organizational branding guidelines and campaign objectives.
• Adapt creatives for different digital platforms and support the testing of content formats to improve engagement and campaign performance.
B. Media Buying & Campaign Management
• Plan, execute, and optimize paid advertising campaigns across META, and other digital platforms to support programme objectives.
• Develop audience targeting strategies and campaign structures aligned with communication and conversion goals.
• Monitor campaign performance and make data-driven recommendations to improve reach, engagement, lead generation, and conversions.
• Prepare campaign reports and dashboards, translating insights into actionable recommendations.
• Stay informed about digital marketing trends, platform updates, and best practices to strengthen campaign effectiveness.
C. Website Traffic Monitoring & Analytics
• Use web analytics tools such as Google Analytics and Google Tag Manager to monitor website traffic, user behaviour, and campaign performance.
• Generate regular reports and insights on website engagement, conversions, and audience trends.
• Support the implementation and monitoring of website tracking, analytics, and performance measurement systems.
Required skills & experience
• Bachelor's degree in Marketing, Advertising, Communications or a related field.
• Minimum 2+ years of experience in digital marketing, media buying, performance marketing, or digital campaign management.
• Proven experience managing lead generation and conversion-focused campaigns across multiple digital channels.
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API, and performance tracking tools.
• Experience implementing and monitoring conversion tracking, event measurement, attribution models, and campaign analytics.
• Proficiency in Canva and experience creating or adapting digital marketing creatives for paid campaigns and social media.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent design tools will be an added advantage.
• Familiarity with AI-powered tools for content creation, design adaptation, campaign optimization, and workflow efficiency.
• Knowledge of digital marketing trends, audience engagement strategies, landing page optimization, and website user experience principles.
Application process
Eligible candidates interested in the above-mentioned position are requested to submit:
• A comprehensive Curriculum Vitae (CV)
• A Cover Letter outlining their suitability for the role
• Current salary (CTC) and salary expectations
Application Deadline: June 15, 2026
Email CV and Cover Letter to: jobs@humsafar.org
Subject Line: Application for "NETREACH Media Buyer & Website Traffic Monitor”